Paul Wilkens
Product Design
Experience
Managed monthly 32 page direct mail program and product support material
Product selection to meet sales goals and inclusion into monthly 32 page direct mail fliers. Develop product support marketing collateral, including 132 page annual product catalog, product overview brochures, seminar, and educational support materials.
Trade Shows
& Events
Experience
Over 20 years of Internet sales
and marketing
Website and e-commerce planning, creative design and systems manual development using Dreamweaver, Website Builder and other software tools. Social media and email marketing integration. Analytics review for future site and marketing development.
Experience
Corporate video production
Story board development, videography, and digital post production editing of corporate videos and product demonstration videos. Videos used at trade shows, by field sales representatives, on web sites, and social media sites.
Client
Premiere Laser Products
Distributor of laser printer supplies
This client was looking for a bold high-end and unique brochure that would represent the company’s value statement of high quality products. This piece was created and designed as a double gate fold brochure with high impact images to help them stand out from their competition.
Branding &
Package Design
Experience
Development of social media marketing plans, policies, design, and posts
Use of top social media outlets to create engaging content to build brand awareness and drive sales. Using polls, relevant and useful posts, event announcements and posts during the event, customer testimonials, video product demos, new product announcements, and retweets.
Corporate Identity
Logo Design
Experience
Product naming, logo design,
and trademarking
Logo development from the naming process to trademark-able review and trademark registration with the United States patent and trademark office and other international bodies to design and brand manual development.
Video Production
MARKETING, SALES, and Product development
Call: (813) 263-3038
Websites, E-Commerce & Email Marketing
Social Media Marketing
Client
M&B Products
Manufacturer and distributor of dairy and fruit products
Client wanted a new campaign to compete against a competitor who had licensed Looney Tunes Characters. The campaign included the creation of original characters, flexographic packaging, sell sheets, posters, coloring sheets, and website.
Client
Martech/Miller Imaging
Re-manufacturer and distributor laser toner cartages
Quick messages and bold imagery give this campaign the flexibility to be used for both corporate and consumer level markets. Projects included pocket folder, sell sheets, price lists, post cards, and business cards.
Direct Mail
& Marketing
Collateral
Experience
Domestic and international trade shows and events
Complete oversight of trade show actives from show selection, budgeting, staffing, branding, and design. Booth sizes ranging from 10’ x 10’ up to 30’ x 50’. Planning
and execution of educational seminars and corporate events.
Experience
Medical product design
Designer of numerous medical products from concept to finished piece. Certified in the stage-gate product innovation process. Knowledgeable in domestic and international patent processes. Award winning, patented medical product designer.