MARKETING, SALES, and Product development

Professional Experience

Call: (813) 263-3038

​​Rocky Mountain Orthodontics, Intl.
Product Manager
July 2021 – January 2022

Rocky Mountain Orthodontics has made dramatic advances in the science of orthodontics, establishing itself as one of the leaders in a rapidly evolving field. Servicing distributors worldwide as well as our office in located in France.

Key Responsibilities:
• Product Rationalization
• Product Management
• Product cost to price margin analyze
• New Product Development Planning

Marketing and Sales Manager
December 2020 – July 2021

BIOSRX provides advanced compounding and dispensing technologies resulting in improved laboratory productivity and patient outcomes to compounding pharmacies and outsourcing facilities.

Key Responsibilities:
• Analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
• Design and implement successful marketing campaigns
• Daily sales calls, emails while consistently following up with leads and clients
• Cold-call prospects to assess customers’ needs and offer suggestions product lines to improve their practice

Forestadent, GmbH
Senior Territory Manager, Northwest United States
2016 – June 2020

Forestadent is located in Pforzheim, Germany and is the leading manufacturer of orthodontic products worldwide. A family run business with more than 100 years of tradition, the name Forestadent stands for high quality precision and innovative orthodontic products.

Key Responsibilities:
• Achieve and exceed sales quotas while managing the territory within assigned expense budgets
• Attends all medical conventions/seminars and participates in all training programs
• Travel throughout the territory and visit customers on a recurring basis
• Educate customers on how products or services can benefit them financially and professionally

​​Action Orthodontics, LLC.
Director of Marketing and Product Development
2012 – 2016

Action Orthodontics a domestic FDA registered manufacturer and distributor of unique private label orthodontic products.

Key Responsibilities:
• Create marketing materials, catalogs, and website
• New product development and product sourcing
• Develop SOPs and FDA complaint quality systems manual​

Ortho Technology, Inc.
Vice President of Marketing and Product Development
1997 – 2012

Ortho Technology offers a complete line of orthodontic supplies. The company serves more than 15,000 customers worldwide via direct sales from the U.S. and distributors around the world. Founded in 1991, with approximately 90 team members and sales of approximately $25 million in yearly sales.

Key Responsibilities:
• Develop domestic and international sales and marketing initiatives
• Create and manage monthly direct mail program
• Development and brand management of new and innovative products
• Create and manage alliances with key international and domestic manufactures

​AccuColor, Inc.
Vice President Marketing 
1994 – 1997

AccuColor offered a complete one-stop solution from concept to finished marketing piece. Creative design and art direction of catalogs, brochures, direct mail pieces, multi-media and retail packaging, newsletters and corporate identity packages.

Key Responsibilities:
• Conversion from cut and paste to networked digital pre-press
• Assessed clients with the development of marketing materials that capture their vision
• Create marketing material from concept to finished printed pieces​
• Production scheduling

​B.C.E. Technologies, Inc. & Woodside Ind.

Art Director
1989 – 1994

Bar Code Engineering (BCE) manufactured weigh and price labeling systems and Woodside, ind. produced printed flexographic labels, tickets, and tags. Served top fortune 500 companies.

Key Responsibilities:
• Conversion from cut and paste to networked digital pre-press
• Design of product packaging for flexographic printing
• Creative design of both companies marketing materials
• CAD design of scales, labeling systems and production lines